Anisha Dash
Anisha Dash
Experience Designer
Experience Designer
Designing clarity in complex systems
Experience Designer working across enterprise and e-commerce.
I structure flows, simplify decisions, and turn complexity into usable products.
Designing clarity in complex systems
Experience Designer working across enterprise and e-commerce.
I structure flows, simplify decisions, and turn complexity into usable products.
Experience
7+ years across Flipkart and IBM, working on both consumer and enterprise products.
Focus
Designing complex workflows, information architecture, and scalable product systems.
Impact
Simplifying user journeys, reducing friction, and making products easier to understand and use.
Case Studies
Case Studies
Redesigning IBM's Internal Knowledge Platform
Redesigning IBM's internal knowledge platform from a legacy portal to a scalable enterprise space: serving 80+ users and thousands of IBM stakeholders globally.
Redesigning IBM's Internal Knowledge Platform
Redesigning IBM's internal knowledge platform from a legacy portal to a scalable enterprise space: serving 80+ users and thousands of IBM stakeholders globally.
Designing Flipkart Mobile Accessories Experience
Redesigned Flipkart’s Mobile Accessories category from a flat, inventory-led structure into a more intent-driven experience, supporting one of the platform’s highest traffic categories across web and app.
Designing Flipkart Mobile Accessories Experience
Redesigned Flipkart’s Mobile Accessories category from a flat, inventory-led structure into a more intent-driven experience, supporting one of the platform’s highest traffic categories across web and app.
Designing a Defence Transformation Proposal
Transformed fragmented proposal content into a structured, intent-driven experience, supporting independent evaluation across architecture, workflows, and change.
Designing a Defence Transformation Proposal
Transformed fragmented proposal content into a structured, intent-driven experience, supporting independent evaluation across architecture, workflows, and change.
Designing a Guided Plant Care Experience
Designing a mobile experience that simplifies plant care through guided actions, personalised insights, and consistent routines.
Designing a Guided Plant Care Experience
Designing a mobile experience that simplifies plant care through guided actions, personalised insights, and consistent routines.
Process
I don't treat design as a linear process. It's a way of thinking that helps bring clarity to ambiguous problems and align teams around the right direction. Across projects, I focus on reducing complexity, structuring systems, and making decisions that hold up as products scale.
01
Frame the problem
I start by defining what actually needs to be solved.
Not just the ask, but the user intent, business context, and where the experience breaks. Clarity here avoids solving the wrong problem.Structure the system
Most usability issues are structural, not visual.
I focus on information architecture, navigation, and flows to reduce cognitive load and make the experience easier to move through.02
Design with intent
With the structure in place, I design interactions and visuals that guide users clearly.
Every decision supports usability, accessibility, and predictable flows.03
Validate and iterate
I test assumptions early through feedback, quick validation, and iteration. Design decisions are refined based on how people actually use the product, not just how it looks in static screens.
04
Process
I don’t see design as a linear process.
It’s a way to bring clarity to ambiguity and align teams around what actually matters.
My focus stays the same.
Reduce complexity, structure systems, and make decisions that scale.
01
Frame the problem
I start by defining what actually needs to be solved.
Not just the ask, but the user intent, business context, and where the experience breaks. Clarity here avoids solving the wrong problem.
Design with intent
With the structure in place, I design interactions and visuals that guide users clearly.
Every decision supports usability, accessibility, and predictable flows.
03
Structure the system
Most usability issues are structural, not visual.
I focus on information architecture, navigation, and flows to reduce cognitive load and make the experience easier to move through.
02
Validate and iterate
I test assumptions early through feedback, quick validation, and iteration. Design decisions are refined based on how people actually use the product, not just how it looks in static screens.
04
Process
I don’t see design as a linear process.
It’s a way to bring clarity to ambiguity and align teams around what actually matters.
My focus stays the same.
Reduce complexity, structure systems, and make decisions that scale.
01
Frame the problem
I start by defining what actually needs to be solved.
Not just the ask, but the user intent, business context, and where the experience breaks. Clarity here avoids solving the wrong problem.Structure the system
Most usability issues are structural, not visual.
I focus on information architecture, navigation, and flows to reduce cognitive load and make the experience easier to move through.02
Design with intent
With the structure in place, I design interactions and visuals that guide users clearly.
Every decision supports usability, accessibility, and predictable flows.03
Validate and iterate
I test assumptions early through feedback, quick validation, and iteration. Design decisions are refined based on how people actually use the product, not just how it looks in static screens.
04
Skills
Skills
UX & Product Design
UX & Product Design
Information Architecture
Information Architecture
Interaction Design
Interaction Design
User Flows
User Flows
Wireframing
Wireframing
Prototyping
Prototyping
Task & Journey Mapping
Task & Journey Mapping
Visual and Systems Design
Visual and Systems Design
Layout Systems
Layout Systems
Typography
Typography
Design Systems
Design Systems
Component Architecture
Component Architecture
Visual Hierarchy
Visual Hierarchy
Responsive Design
Responsive Design
Research & Validation
Research & Validation
User Research
User Research
Usability Testing
Usability Testing
Iteration
Iteration
Heuristic Evaluation
Heuristic Evaluation
A/B Thinking & Experimentation
A/B Thinking & Experimentation
Product Thinking & Strategy
Product Thinking & Strategy
Problem Framing
Problem Framing
Systems Thinking
Systems Thinking
Trade-off Analysis
Trade-off Analysis
Stakeholder Alignment
Stakeholder Alignment
Tools
Tools
Figma
Figma
Adobe Creative Suite
Adobe Creative Suite
Framer
Framer
Notion
Notion
Miro
Miro
FigJam
FigJam
Experience
Experience
UX Designer
UX Designer
IBM
IBM
Apr 2023 - Present
Apr 2023 - Present
Product Designer
Product Designer
Flipkart
Flipkart
Sep 2020 - Mar 2023
Sep 2020 - Mar 2023
Architect
Architect
Clark Lloyd Architects
Clark Lloyd Architects
Jul 2019 - Jul 2020
Jul 2019 - Jul 2020
Intern Architect
Intern Architect
Ingrain Architects
Ingrain Architects
May 2018 - Oct 2018
May 2018 - Oct 2018
Frequently asked questions
How do you approach complex design problems?
Do you follow a fixed design process?
How do you measure the success of your UX designs?
